The Shorthand of Strategy How to Set Personal Goals

The Shorthand of Strategy How to Set Personal GoalsThe Shorthand of Strategy How to Set Personal GoalsYouve likely been a part of goal setting for your last company. Take the same principles that lead to a strong organizational strategy and apply them to creating a strong job-search strategy.Any successful organization got to where it is today, because they decided long ago to focus on a goal and craft a plan to achieve that goal. Youve likely been a part of planning or executing a strategy like that at some point in your career. The same principles that lead to a strong organizational strategy apply to creating a strong job-search strategy. Choose a goal and plan to achieve it.But its not as simple as tossing a dart at the mainboard of career goals. This article provides the essential definitions and questions necessary to establish a winning job-search - or organizational - strategy.Lets start with some key definitions1. Your valuesValues are beliefs that determine behaviors. The se last for all time. If honesty is one of your (or your organizations) values, then youll tell the truth even if it hurts short-term results. Values are not necessarily what are posted on the wall they are revealed by how you and your team consistently behave.2. Your purposeIn their wonderful book, Its Not What You Sell, Its What You Stand For, Roy Spence and Haley Rushing define a purpose as a definitive statement about the difference you are trying to make in the world. A purpose is the reason why you (or your organization) exist. This also lasts for all time.3. Your strategyA strategy is a statement that describes what you want to achieve and what you intend to do to achieve the desired outcomes. This is a subset of your purpose and values. It is a description of what will drive decisions for the next three or so years.4. Your tacticsTactics are the carefully selected items on how you (or your organization) intend to fulfill your strategy in the next six to 12 months.5. Your pla nned actionsPlanned actions are the specific steps you will implement in the next 30 to 90 days in order to execute the tactics.In the end, a strategy answers four questionsWhat is your desired destination?What do you want to primarily focus on (Choose one.)Customers (people)?Products (things)?Services (actions)?Technology (vehicles)?Method of selling or distribution (approaches)?Pricing (salary)?What do you want to secondarily focus on? (Choose one of the above.)How will you emphasize your chosen focus?The key is to decide what your organization will primarily and secondarily center on. Aspiring to focus on all these items equally is a recipe for disaster. And its okay to say that you will place less weight on some areas.Another great exercise is this Make a list of ten professionals (or organizations) you admire, and ask yourself what you believe they are primarily and secondarily focused on. What career advice you take away from their success and apply to your own career?Not cert ain that you want to commit to such a long-term vision? You can always shift it as you go. Look at what happens when a professional (or company) shifts what it primarily centers itself on and makes a shift in strategic direction. Sometimes it dilutes a brand, but sometimes it expands it.Heres an example For many years, Apple primarily focused on products. It made computers and concentrated on constantly improving them. Then in 2001 it shifted its primary focus to technology. They realized they could use the systemized knowledge they had gained over the years in electronic technology to make a variety of highly valuable items. This allowed them to get into the digital music industry with the iPod and the mobile phone industry with the iPhone.Similarly, IBM shifted its primary focus from products to services and built an amazing success in the business-consulting industry.SummaryA strategy comes to life when you decide what to do - and mora importantly what not to do.After you make t hese fairly straightforward decisions, the success or failure of your strategy will largely lie in planning and execution. As you move forward in establishing your strategy, always work to maintain clarity and simplicity. It will reduce the amount of time, energy and resources that can be wasted in moving ahead strategically.